SellersFunding

US-headquartered e-commerce financier with a UK operating entity (CN 11951536) lending to Amazon, Shopify and Walmart sellers. Underwriting is pulled from marketplace performance data rather than traditional bank statements, which makes it a strong fit for online-native sellers without years of filed accounts.

Quick routing verdict

  • Product: E-commerce working capital and term loan.
  • Ticket band: £5k to £1m.
  • Decision time: Same day to 48 hours.
  • Pricing: Quoted at offer.
  • Soft search at quote stage: no credit-file footprint.

At a glance

Legal entity
SellersFunding (UK) Limited
Companies House
11951536
Founded
2019
Product
E-commerce working capital and term loan
Ticket range
£5k to £1m
Decision time
Same day to 48 hours
Ltd-only
Yes (FundBiz routes Ltd / LLP / partnerships of 4+ only regardless)
Last reviewed
2026-05-08

Why we route here

  • Marketplace-data underwriting; works for Amazon and Shopify sellers without filed accounts.
  • Same-day decisioning for verified sellers.
  • Multi-currency capability for cross-border sellers.
  • Direct lender; no broker fee added.

When we route elsewhere

  • Tied to e-commerce profile; bad fit for B2B service businesses.
  • No published pricing.
  • Limited UK Trustpilot footprint compared with US presence.

Best fit applicants

  • Amazon, Shopify and Walmart sellers
  • Cross-border e-commerce working capital
  • Inventory pre-funding

Where SellersFunding is the wrong fit

  • Pure B2B service SMEs
  • Bricks-and-mortar retail without online ledger
  • Long-tenor term debt

If declined by SellersFunding

If your application to SellersFunding is declined, the FundBiz post-decline matcher routes by decline reason. Common alternatives in our panel are listed in the "When we route elsewhere" section above. See also our SellersFunding decline runbook for sector-specific routing detail.

Other panel lenders

How we rate SellersFunding

This review is FundBiz's own editorial assessment, scored against a published framework. See our methodology for how we rate each lender.

Run the matcher

Tell us your turnover, sector and ticket size. We score against SellersFunding and the wider FundBiz panel, then surface the lenders most likely to approve. Limited companies, LLPs and partnerships of 4+ only.

Open matcher →

Last reviewed: 2026-05-08. By Oliver Mackman.

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Soft credit search · Decision in 24-72 hours · Limited companies, LLPs and partnerships of 4+